PLAY - the most frequently chosen network in Poland
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17M subscribers
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services are available to 100% of the population in Poland
About P4 Sp. z o.o.
Play Group, part of the French Iliad Group, one of the largest telecommunications groups in Europe, is a leading provider of mobile services, fixed-line internet and digital television. It serves over 17 million customers and also provides comprehensive ICT solutions and a data center dedicated to business.
Play is constantly developing the most modern mobile network in Poland, which currently has over 11,500 base stations and covers nearly 100% of the Polish population, as well as a fiber optic network that will ultimately reach over 6 million households, providing customers in Poland with access to the highest quality fiber optic internet and freedom of choice.
PLAY growth story
2007-2010
Play entered the market as the fourth mobile operator in 2007. Over the next few years, we managed to quickly build a scale (close to 15% market share) through innovation and effective execution including 24h MNP process and unlimited on-net offer.
2011-2014
Play continued value for money offers innovation by pioneering full-unlimited and family concepts in Poland.
As a consequence, we succeeded to become the leading operator for families and small businesses in 2017.
2015-2018
Now Play leverages its position among families and businesses to further enrich product portfolio (Generation, Unlimited TV, and Broadband offers) and extend lead into mobile-centric convergence.
2019-present
P4 becomes part of large European Iliad Group offering a next-generation network. The merger of Play and UPC Poland sets the stage for the expansion of complete fiber optic services and provides freedom of choice to the customers.